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Seller Profit Doctor

Etsy Offsite Ads cost

Offsite Ads charge 12% or 15% of an order they bring, up to $100. Here's what that comes to across your orders, and the item price that covers it.

Before shipping.

0 if free. Offsite Ads are charged on it too.

Your Offsite Ads rate

Etsy sets it by your sales in any 12 months.

Shop Manager > Stats > Orders.

Marketing > Offsite Ads. Blank uses Etsy's typical 10%.

With the label, shows how far orders could fall before a price rise stops paying.

Box, tissue, tape. Blank uses a typical $1.

Your numbers stay in this page. Nothing is sent or stored.

Worked example

Offsite Ads cost you

$42.00 a month

About $504 a year at your numbers: $4.20 on each order an Offsite Ad brings, spread over every order.

One order an Offsite Ad brings

  • Item price

    $30.00

  • Shipping the buyer pays

    $5.00

  • Order total

    item + shipping

    $35.00

  • Offsite Ads fee

    12% × $35.00, at most $100

    −$4.20

Spread over every order

  • Share of sales from Offsite Ads

    Etsy's typical figure (2020)

    10.0%

  • Average per order

    10.0% × $4.20

    −$0.42

  • A month

    the average per order × 100 orders

    −$42.00

  • A year

    $42.00 × 12

    −$504.00

The fix

  • Price the fee in

    Worth about $42 a month, if orders hold

    Raise prices about 1.3%, roughly $0.47 on a $30.00 item. If orders hold, you'd keep about $42 more a month. Orders could fall by about 3% before this fix leaves you worse off. Your Offsite share moves month to month; check yours at Marketing > Offsite Ads. A shop past $10,000 can't opt out.

Good to know

  • A shop that has reached $10,000 can't opt out of Offsite Ads.
  • We assumed: Packaging per order: $1.00. Typical, weakly sourced; change it.
  • We assumed: Share of sales from Offsite Ads: 10%. Etsy's typical 10% (2020); check yours at Marketing > Offsite Ads and change it.

Etsy fees as of October 5, 2026 (Fees & Payments Policy) and July 31, 2026 (Payments Policy), checked October 13, 2026. Fixed formulas; no AI computes a number.

The rates this uses

Each one links to where it comes from, with that page’s date and the day we checked it. See every rate we use.

One number at a time, or the whole shop at once

The free check-up runs these same sums on your whole shop and shows where the money leaks, each leak with its fix and what it’s worth. About a minute, no sign-up.

Start the free check-up

More free calculators

AI agents can run the same calculators through our free MCP server: this one is the tool sellerprofit_offsite_ads.