For Etsy sellers
Where an Etsy shop’s money goes, and how to keep more of it.
Etsy charges a listing fee, a transaction fee, payment processing and, on some orders, an Offsite Ads fee. The free check-up adds those to your materials, shipping and ads, shows what each order keeps, and gives each loss a fix with what it’s worth at your numbers, if orders hold.
- About a minute
- No login, no shop connection
- Your best guess is fine
Profit check-up
Example shop · candles · sold on Etsy
One month · 100 orders of $35
Money in
- Item sales 100 × $303,000.00
- Shipping paid by buyers 100 × $5500.00
Money out
- Materials and supplies 100 × $8−800.00
- Packaging 100 × $1, typical−100.00
- Shipping labels 100 × $7−700.00Lost: $3 short per order−300.00
- Etsy fees 100 × $3.78−378.00
- Offsite Ads 12% on 10% of sales−42.00Lost: not in your price−42.00
- Etsy Ads 30 days × $10−300.00Lost: doesn't pay back−104.31
Thank you for selling handmade.
What the check-up asks
Seven short screens, in the words Shop Manager uses, and an eighth if you run Etsy Ads. Your best guess is fine.
About how many orders do you get in a typical month?
Shop Manager > Stats > Orders. Your best guess is fine.
What does a typical item sell for?
Item price, before shipping. If you sell many things, use the one you sell most.
What do materials and supplies cost for one item?
Print on demand? Use what your print partner charges you.
Shipping on a typical order.
Label costs: Shop Manager > Finances > Payment account > Shipping, or your last label.
Has your shop ever sold $10,000 or more in any 12 months?
Etsy counts item sales only, after discounts and cancellations, without shipping and tax.
Do you run Etsy Ads? About how much a day?
Your daily budget is fine. The Etsy Ads page shows Budget Spent for the last 30 days.
What is your Etsy Ads ROAS, the sales you get for each $1 of ads?
Only if you run Etsy Ads. Etsy Ads page > ROAS, last 30 days. It is Revenue from ads divided by Budget Spent.
The losses it looks for
Each check runs on your answers. Where it finds a loss, the result gives its dollars a month and the fix.
Shipping gap
The fix: Put the gap into the item price, or switch to calculated shipping, so what the buyer pays for shipping covers the label and the packaging.
Ads on Etsy that don't pay back
If you run Etsy Ads
The fix: Turn off ads on listings that earn less than your break-even ROAS, which the check-up works out from your own margin.
Offsite Ads fees not priced in
The fix: Build the average Offsite Ads fee into your prices. A shop still allowed to opt out can also test turning Offsite Ads off.
Price below true cost
The fix: Raise the price until it covers every cost: materials, packaging, the label, ads and Etsy's fees.
The paid reports ask a few more questions and check the smaller losses too. Every fix’s value assumes your orders hold, and a risk line says how far they could fall before the fix leaves you worse off.
The example, in brief
An example candle shop on Etsy, worked out by the same formulas as yours.
GradeWatchBased on 4 of 4 checks.
You keep $11.80 of each $35 order, about $1,180 a month.
About $446 a month is lost at these numbers, about $5,356 a year.
The 3 biggest losses it found
Shipping gap: about $300 a month
Fix: Put the gap in the item price and keep shipping under $6
+$300a month, if orders hold
Ads on Etsy that don't pay back: about $104 a month
Fix: Turn off ads on listings with ROAS under 2.3
+$104a month, at least
Offsite Ads fees not priced in: about $42 a month
Fix: Price it in
+$42a month, if orders hold
From about $3,500 a month in sales (100 orders of $35.00), about $42,000 a year. Estimate from your answers.
Free calculators for Etsy sellers
Free, no sign-up, with the math and each rate’s source shown.
- Fees on one Etsy saleEvery fee Etsy takes from a sale, line by line, and what's left.
- What Offsite Ads cost on EtsyWhat Offsite Ads cost your shop a month, and the price that covers them.
- The shipping gap on EtsyWhether what buyers pay for shipping covers the label and the box.
- Break-even ROAS for Etsy AdsThe ROAS your Etsy Ads need before they pay for themselves.
- Price for a profit on EtsyThe item price that leaves the profit you want on each order, after fees.
The fees we use
Checked on , each with its source. We check them again every six months, by April 13, 2027, and at once if a fee changes.
- Listing fee, on each listing and renewal
- $0.20 per listingOfficial
- Transaction fee, on item, shipping and gift wrap
- 6.5%Official
- Payment processing (US), on the whole order including tax
- 3%Official
- Payment processing (US), fixed part
- $0.25 per orderOfficial
- Offsite Ads fee, shops under $10,000 a year (you can opt out)
- 15%Official
- Offsite Ads fee, once a shop reaches $10,000 (for life, no opt-out)
- 12%Official
- Most Offsite Ads can charge on one order
- $100 per orderOfficial
What it costs
The check-up and its result are free. If you want every loss with the steps to fix it, two reports go further, each paid once.
- Free check-up$0.00
Your grade, what you keep, and your three biggest losses with their fixes.
- Profit report$19.99
For one shop that wants to know where the money goes.
What’s in it: Profit report
- Every loss that applies, ranked by dollars, each with its fix, value and risk line
- Numbered steps for each fix: “do today” and “test it”
- A few more questions inside the report, for the smaller losses the free check doesn't ask about
- Guardrails: break-even price, break-even ROAS, the most an ad can cost per sale, the shipping charge that breaks even
- Offsite Ads at 5%, 10% and 20% of sales
- Profit and target price for up to 5 products
- Every know-this fact, and the full dated fee table with sources
- Exact fees from one Etsy monthly statement, once the statement reader ships
- A 30-day plan
- Page + PDF
- Full audit$29.99
For shops with many products, two platforms, or at tax time.
What’s in it: Full audit
Everything in the profit report, plus:
- Up to 50 products, each with its guardrails
- Scenarios for your biggest price change: sales down, flat or up
- A tax-season fee summary by category for your accountant, estimated from your numbers (not tax advice)
- A spreadsheet (CSV) of every number
- Your Etsy shop side by side with your Shopify store or Amazon sales
- A day-30 re-check, compared like for like
- Up to 12 months of Etsy statements and a 12-month view, once the statement reader ships
- Page + PDF + spreadsheet
- Profit report to full audit, within 14 days$10.00
Each paid once, with no subscription. A refund within 14 days, for any reason.
Your own month takes about a minute.
Free, with no login and no subscription.