Etsy price for a profit
Start from your costs and the profit you want on each order. You'll get the item price that reaches it after Etsy's fees, Offsite Ads and ads, and your break-even price.
Worked example
Charge, to keep $11.80 an order
$29.99
An order of $34.99 keeps $11.80 (33.7%) at your numbers. Etsy rounds each fee, so it can be a cent off. A higher price can lose orders.
One order at that price
Item price
$29.99
Shipping the buyer pays
$5.00
Order total
item + shipping
$34.99
Etsy's fees
listing, transaction and payment processing
−$3.77
Offsite Ads, on average
the fee on Offsite Ads orders, spread over every order
−$0.42
Etsy Ads per order
ad spend ÷ orders
−$3.00
Materials
−$8.00
Packaging
−$1.00
Shipping label
−$7.00
Kept per order
33.7% of $34.99
$11.80
Lines to know
Break-even item price
below it, an order loses money
$16.78
Of each extra dollar the buyer pays, you keep
after Etsy's percentage fees and the average Offsite Ads fee
89.3¢
Good to know
- We assumed: Packaging per order: $1.00. Typical, weakly sourced; change it.
- We assumed: Share of sales from Offsite Ads: 10%. Etsy's typical 10% (2020); check yours at Marketing > Offsite Ads and change it.
Etsy fees as of October 5, 2026 (Fees & Payments Policy) and July 31, 2026 (Payments Policy), checked October 13, 2026. Fixed formulas; no AI computes a number.
The rates this uses
Each one links to where it comes from, with that page’s date and the day we checked it. See every rate we use.
Listing fee, on each listing and renewal
$0.20 per listing
Etsy Fees & Payments Policy (last updated Oct 5, 2026; Wayback capture Oct 10, 2026) (opens in a new tab)Source dated October 5, 2026. Checked October 13, 2026.
Transaction fee, on item, shipping and gift wrap
6.5%
Etsy Fees & Payments Policy (last updated Oct 5, 2026; Wayback capture Oct 10, 2026) (opens in a new tab)Source dated October 5, 2026. Checked October 13, 2026.
Payment processing (US), on the whole order including tax
3%
Etsy Payments Policy (last updated Jul 31, 2026; Wayback capture Oct 11, 2026) (opens in a new tab)Source dated July 31, 2026. Checked October 13, 2026.
Payment processing (US), fixed part
$0.25 per order
Etsy Payments Policy (last updated Jul 31, 2026; Wayback capture Oct 11, 2026) (opens in a new tab)Source dated July 31, 2026. Checked October 13, 2026.
Offsite Ads fee, once a shop reaches $10,000 (for life, no opt-out)
12%
Etsy Fees & Payments Policy (last updated Oct 5, 2026; Wayback capture Oct 10, 2026) (opens in a new tab)Source dated October 5, 2026. Checked October 13, 2026.
Offsite Ads fee, shops under $10,000 a year (you can opt out)
15%
Etsy Fees & Payments Policy (last updated Oct 5, 2026; Wayback capture Oct 10, 2026) (opens in a new tab)Source dated October 5, 2026. Checked October 13, 2026.
Most Offsite Ads can charge on one order
$100 per order
Etsy Fees & Payments Policy (last updated Oct 5, 2026; Wayback capture Oct 10, 2026) (opens in a new tab)Source dated October 5, 2026. Checked October 13, 2026.
Share of sales from Offsite Ads we assume until you give yours
Etsy's own launch figure. Sellers report about 2% to 20%, so your result shows it as a default you can change.
10%
EcommerceBytes, Mar 14, 2020, quoting Etsy: one in 10 sales, about 10%, from Offsite Ads (Wayback) (opens in a new tab)Source dated March 14, 2020. Checked October 13, 2026.
Packaging per order we assume until you give yours
A weak source: a general online-shop compilation puts packaging at $0.50 to $2.00 an order. Your result labels it typical.
$1.00 per order
One number at a time, or the whole shop at once
The free check-up runs these same sums on your whole shop and shows where the money leaks, each leak with its fix and what it’s worth. About a minute, no sign-up.
Start the free check-upMore free calculators
- Etsy fees on one sale
- Etsy Offsite Ads cost
- Etsy shipping gap
- Etsy Ads break-even ROAS
- Shopify plan fit
- Amazon fees on one unit
AI agents can run the same calculators through our free MCP server: this one is the tool sellerprofit_price_for_margin.